{"id":383,"date":"2013-03-28T14:43:04","date_gmt":"2013-03-28T13:43:04","guid":{"rendered":"https:\/\/ecogestionlp.enseigne.ac-lyon.fr\/wordpress\/2013\/03\/28\/conference-mondial-des-metiers-casino-e-commerce\/"},"modified":"2013-03-28T14:43:04","modified_gmt":"2013-03-28T13:43:04","slug":"conference-mondial-des-metiers-casino-e-commerce","status":"publish","type":"post","link":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/?p=383","title":{"rendered":"Conf\u00e9rence Mondial des M\u00e9tiers – Casino \u00ab\u00a0e-commerce\u00a0\u00bb"},"content":{"rendered":"

Sommaire<\/p>\n

Conf\u00e9rence pr\u00e9sent\u00e9e par Eric Chetboun<\/p>\n

Direction marketing digital
\n<\/strong><\/em><\/p>\n

    \n
  1. Le Groupe Casino : les m\u00e9tiers de la distribution<\/li>\n
  2. Les sites e-commerce chez Casino : C-discount,
    \nMesCoursesCasino, CasinoDrive, Casino Express et c-discount
    \n(point de retrait)<\/li>\n
  3. Focus sur les drive : 2 formats , drive accol\u00e9 (CasinoDrive) ou solo (Casino Express)<\/li>\n
  4. La communication e-marketing : e-crm et p-prm, display g\u00e9o
    \nlocalis\u00e9, prospectus off-line, PLV, SEA (google ad, bing, yahoo,
    \nSEO, vid\u00e9o station service)<\/li>\n
  5. L\u2019appli mobile mCasino<\/li>\n
  6. Les innovations Casino : Mur de commande Casino shoping,
    \nCasino Digital Wall, Application mobile Casino NFC<\/li>\n
  7. Les r\u00e9seaux sociaux : facebook, twitter, you tube, pinterest,
    \ngoogle +<\/li>\n
  8. La Cible de Casino : la Digitale Mum<\/li>\n<\/ol>\n

    Diaporama<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Sommaire Conf\u00e9rence pr\u00e9sent\u00e9e par Eric Chetboun Direction marketing digital Le Groupe Casino : les m\u00e9tiers de la distribution Les sites<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"xn-wppe-expiration":[],"xn-wppe-expiration-action":[],"xn-wppe-expiration-prefix":[],"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[46],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","hentry","category-productions-pedagogiques-acces-avec-identification","comments-off"],"author_meta":{"display_name":"Webmestre acad\u00e9mique","author_link":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/?author=2"},"featured_img":null,"coauthors":[],"tax_additional":{"categories":{"linked":["Productions p\u00e9dagogiques (acc\u00e8s avec identification)<\/a>"],"unlinked":["Productions p\u00e9dagogiques (acc\u00e8s avec identification)<\/span>"]}},"comment_count":"0","relative_dates":{"created":"Publi\u00e9 13 ans il y a","modified":"Mis \u00e0 jour 13 ans il y a"},"absolute_dates":{"created":"Publi\u00e9 le 28 mars 2013","modified":"Mise \u00e0 jour le 28 mars 2013"},"absolute_dates_time":{"created":"Publi\u00e9 le 28 mars 2013 14 h 43 min","modified":"Mise \u00e0 jour le 28 mars 2013 14 h 43 min"},"featured_img_caption":"","series_order":"","publishpress_future_action":{"enabled":false,"date":"2026-05-29 18:32:27","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=\/wp\/v2\/posts\/383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=383"}],"version-history":[{"count":0,"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=\/wp\/v2\/posts\/383\/revisions"}],"wp:attachment":[{"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecogestionlp.edune.ac-lyon.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}